Finding the best product to buy is more often hard than easy. For so many times we don't necessarily know what to look for. However if you look for a top 5 things to consider when buying a product, here is a rundown:

  1. Brand, form factor, weight and size
  2. Easiness to use
  3. Comfort vs. mobility vs. efficiency
  4. Durability
  5. Quality
  6. Technology


What we choose

What we choose is always what we like in the budget we can afford. We start we a need, we search for products, we read others feedback and we click the buy button. Wouldn't that we easy? But wait, we are picky consumers. Consumers reports say, it topically takes someone between a couple of hours to a couple of days to make a purchase. We conclude there is a lot of research involved even for the tiniest things we buy.

When we buy

The question truly is when in the process we click the buy button. It's not a seasonality. It's about how deep in the search for the right product should we be to click that button. Realistically is our money we spend therefore we should be cautions of what we buy and how much we spend but is the money the final purchasing factor? What would you buy, a cheaper product or a more expensive one?

Brand, form factor, weight and size

We talk about a lot of brands, but why are brands so important? The simple answer is, wouldn't you rather go with someone you know, a brand that you recognize than being the guinea pig for someone else product? We've got to the conclusion that is better to go with what you know. Sure, if the specifications, the form factor and everything else is equal but the price is way lower you may want to try a no name product. Be aware of the copy cats though. For so many times they are just poor copies.

The form factor, the size and the weight are your research bread and butter. You won't buy a TV that is bigger and heavier than your TV table can handle. Surely you can always change your furniture to adapt to the new things you buy but that is not the point. You will always go with what is convenient and easy to use. One of our editors for example bought an AV Receiver which didn't fit the furniture so it had to stay on the sub-woofer instead. You might need to check your space first, then buy.



We just cannot stress enough that the easier to use a product the better. It may have all the bells and whistles you want but a complex product may reduce its efficiency and make it useless after some time. As you may see in the braces reviews, some braces are kind of complicated, with many straps ans strings. Wouldn't you prefer something that is easier to put on and take off?


Comfort, mobility, efficiency

It may come natural to go for comfort but things like mobility and efficiency may be slower coming to our minds. For the braces we reviewed for so many times we came across the same question, what really matter, the comfort, the mobility or how efficient a brace is? It gets really complicated when our health is at steaks. Would a bulkier laptop make you get it just for the bigger and better battery?



Durability is truly a no brainier. We would never choose a crappy product over a better but more expensive one. Or, are we? But how can we test the durability? Isn't that gonna be determined after days, weeks, months or even years of use? But wait a second, aren't we all leaving in the same consumerist society where we change product after product not caring that much if it will break or not?



Quality is such a buzz word. What is quality after all? How a product looks? How a product behave? How much it costs? You may be surprised to discover how much the cost influences our purchasing decision.



Probably from all our purchasing criteria, the technologies involved into a product are the thing the matter the most. The are quantifiable, palpable, measurable. Take for example a jacket. Wouldn't you go with one that is rainproof, windproof and breathable than with one that has none or just one or two of these technologies?
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